Integrated design.
However, the shift will take time and there will be plenty of signals along the way.Companies will be able to adjust accordingly.
It’s likely that many of the current Tier 1 players will remain very powerful in the new market, but we’re also likely to see big disruptors coming in.Not only that, I suspect some of the current players will disrupt their own business models to broaden the range of services and income streams they're able to generate.. We’re also likely to see some contractors start to diversify the services they offer, or broaden their range of products.They’ll need to be able to respond to what happens in the future, as we change our focus to the provision of whole-life solutions, rather than just capital assets.
Pure contracting, as we currently know it, is likely to be a smaller part of the market.Consultancy models are also likely to change, with a shift away from hourly rates for procured design services, towards an outcome and value-based model.
This would work more like app development, where a product developer might identify a need in the market and then create a solution to license, achieving monetisation by selling it repeatedly in the UK and overseas.
This is particularly likely if there’s a focus on design for manufacture and assembly (DfMA).. We’ll also see data driving diversification.We can test multiple scenarios and identify risk and opportunity.
We can operate at a scale and speed that most can’t.. With the digital platforms we have developed within the Creative Technologies team at Bryden Wood, we have, and will increase, the ability to be agile, and to design a built environment that is agile too.We can help developers, planners and government Design to Value.. What we can’t do is change the way services are typically bought, provided and contracted for.
But we’ve seen approaches over the last few months that have stripped away barriers and taken a direct and pragmatic approach to procurement, when speed of delivery is the priority.This is progress and again, it shows it can be done.. Another thing we can’t do is decide for clients what value is most important to them.