Bryden Wood has extensive experience in the design of hospitals, residential buildings and offices, all of which are typologies where design for wellbeing is becoming increasingly important.
All of the key players need to recognise their own dissatisfaction and start making changes.. “I don’t just feel the shift,” she says.“I’m holding on some days because I’m getting knocked over from the shift!”.
The thing that will make the biggest difference at the moment, she says, is the productisation - connecting those products upfront in the platform to provide connectivity for designers and makers.. “And I think that's why what you're doing at Bryden Wood is so cool.We need to enable a connected ecosystem and a connected tissue between all these foundational products to really make this work.And I see examples of it all the time.”.
Marks talks about the convergence that’s happening between industries, companies, processes and products.The world is getting smaller than it ever was before, she says, and it’s creating greater opportunity.
She points out that 10-15 years ago she wouldn’t have been able to get in the room with the kinds of big companies she’s meeting with now.
These days they’re coming to her for help and she’s passionately excited about the change happening right before her eyes.. “What we have to recognise,” she says, “is we're counting on each other, and we have to make sure that we're all doing the right things because it’s so connected.”.While we are stripping things down, let’s tear down the importance we place upon the physical.
While there is undoubted value in the aesthetic and power in iconic objects and structures, in the end true value comes from the people within.We can become obsessed by the physical, by the building.
I have observed many times that we have a great tendency to grasp too early for the physicality of buildings - I need a factory, a hospital, a data centre etc - when they are just labels for the human and human-created activities within.Design to Value.